SEBASTIANBÖRJESONStart a conversation →

A decade of building,
leading, and being
humbled — and what
I learned about staying
yourself through it.

I write about leadership, health, parenting, relationships, AI, and what it takes to think clearly through all of it. I coach those who want help working it out.

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— A note before anything else

I write about how to live a serious life right now. Leadership, health, parenting, ambition, the relationships we're trying to hold — and what AI is doing to the world we're all operating in.

Thoughts

Recent

All thoughts →
— About me, briefly

A decade of building, leading, and being humbled. Sales teams, founded companies, a family. The kind of life people congratulate you for from the outside — and from the inside, something had gone quiet.

This work is what I built once I figured out how to come back to myself.

The method

A framework, not a formula. Four
places to look when life gets fuller.

M · 01

Mind

What you believe is true about yourself before you start the day. The story underneath the strategy.

O · 02

Optimization

How you spend your hours. What you've automated, what you should have, what you're still doing manually.

V · 03

Vitality

Sleep, food, movement, recovery. Not a wellness aesthetic — the actual physical floor everything stands on.

E · 04

Environment

Who and what you put around yourself. The people, spaces, defaults, quiet pressures that shape your week.

Working with me

Three ways in.

01 · 1:1 · MOST PEOPLE START HERE

Coaching · 1:1

For when you're ready to make changes you've been circling for months. Two formats — a fixed program or an ongoing relationship.

Reclaim Yourself · 6/9/12 wksfrom €2,000
Private · ongoing, bespoketailored
02 · GROUP · QUARTERLY

MOVE Together

Six weeks, 5–8 people, weekly calls. Work alongside others doing the same hard thing.

03 · ORGANIZATIONS

For Organizations

Leadership and team coaching. Custom engagements with a defined scope and outcome.

customApply →
Right now
Q2 · 2026 · STOCKHOLM

Working on the next MOVE Together cohort starting in June. Reading The Order of Time and rereading Letters to a Young Poet. Building a small piece of writing software for myself. Trying to stop checking my phone before 9am.

Newsletter

A long letter, every other week. Nothing else.

No promotions. No course launches. Just the essay I'm writing this month, and what made me write it.

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